We are L.tru, a modest wear brand launched by Truwear Asa Link, with experiences for over ten years in managing women fashion brands, specialized in Muslim and Muslim friendly’s products

L.tru is uniquely designed to embrace personal style in limited quantity. Effortless chic, more detailed, cleaner, high quality and comforts are the heart of the brand’s concept.

Aimed to women aged 25-55 years old, L.tru is capturing market trends and newness in color, quality fabrics and shapes, and expressing them in the effortless and comfortable L.tru style.

We provide wide range of lines for various needs to complete the collection such as: daywear, office wear, party wear, kids wear, etc. The collections are characterized in particular by attention to details, perfect fit and extraordinary colors.